Examples
The Chandos Arms in Weston Turville was the first. It runs over WhatsApp today.
Live
Live at The Chandos Arms, Weston Turville
The first site, running over WhatsApp today. The landlord changes it from behind the bar.
Thirteen kinds of business.
One live site and twelve demo sites, each laid out for what that trade needs: a pub's menus and what's on, a plumber's registrations and areas, a barber's price list, a farm shop's stock this week, a teacher's timetable, a band's gigs, a food truck's week, a café's specials, a trainer's sessions, a bookshop's events, a butcher's counter, a bakery's morning, a restaurant's menu. The demo businesses are fictional; the sites are real and you can click through every page.
A sold-out dish, a full day, a market on Saturday, a new coat in the window: each is one WhatsApp message, and each takes itself down when it is done.
Pub
Live
Menus with specials and allergens, what's on, opening and kitchen hours, a beer garden and a table to book. This one is live and run from behind the bar.
Bakery
Demo, fictional business
What's left this morning at the top, the bread by day of the week, pastries and prices, and weekend pre-orders.
Barber
Demo, fictional business
A price list by category, the team, walk-ins and online booking, a last-minute slot at the top that clears itself at two.
Bookshop
Demo, fictional business
A signed copy at the top, staff picks, storytime, the book club and an author evening that takes itself down afterwards.
Butcher
Demo, fictional business
Christmas orders at the top, this week's counter with prices per kilo, where the meat comes from, and delivery days.
Café
Demo, fictional business
Today's soup at the top, the menu, opening and kitchen hours, dogs welcome, and a table to book.
Farm shop
Demo, fictional business
What is in this week with prices per punnet, seasons switched on and off, the Saturday market in the diary.
Food truck
Demo, fictional business
Where the truck is each day, the menu from the hatch, and the brisket marked sold out until Thursday.
Music band
Demo, fictional business
Gigs that drop off once played, a cancelled date struck through, where to listen, and packages for weddings and parties.
Personal trainer
Demo, fictional business
Sessions and prices, this week's group sessions, the trainer's qualifications, a client's kind words and a free slot at the top.
Plumber and heating engineer
Demo, fictional business
Phone number first, registrations linked to the register, services with from-prices, the villages covered.
Restaurant
Demo, fictional business
Tonight's special at the top, the month's menu with every allergen marked, opening and kitchen hours, and a table to book.
Yoga instructor
Demo, fictional business
A timetable across two halls and online, prices and blocks, the instructor's qualifications, and this week's class in the park.
Five styles.
Every site gets one of five styles and any of 21 colour sets. Both are yours to change in a tap, and the words and photographs stay put.
These are our first five styles.
More are on the way...